How Topps is using the Tokyo Series to build its passionate baseball card-collecting community in Japan — Fanatics Inc
Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players. Ahead of next week’s Tokyo Series between the teams, Topps launched an…