Kids trading sports cards with Tom Brady and Quavo: Inside Topps’ collectibles growth strategy

BySCM

“I f—ing love being the underdog.” In a Fanatics-branded private helicopter flying over New Jersey en route to Manhattan’s West 30th Street helipad, billionaire Fanatics CEO Michael Rubin expresses his thoughts on his company, which has an increasingly ubiquitous presence in the world of sports. “I like to think of myself as a startup,” says…